Apple launches Arcade subscription game service

Apple announced Apple Arcade at its launch event.

Source: YouTube

Apple officially launched its subscription-gaming service, giving users access to more than 100 new and exclusive titles they can download from their iPhone, iPad, Mac or Apple TV.

Apple Arcade, as the offering is known, gives the company another way to generate revenue from software and services as it tries to reduce its dependence on devices, particularly the iPhone. Apple teased the gaming product in March before unveiling it on Tuesday at an event at its headquarters in Cuptertino, California.

The service is available for $4.99 per month, starting on September 19. Apple will offer people a one-month free trial.

Apple Arcade will be accessible from a dedicated tab in Apple’s App Stores. It will feature game trailers, recommendations and editorial content.

Subscribers can share access to the service with family members. When Apple first talked about the service, it showed off a few of the games that will be available, including Beyond A Steel Sky, Overland and When Cards Fall. Customers can play games on their devices offline, giving it a possible advantage over coming game streaming services like Google’s Stadia and Microsoft’s xCloud, which require internet connections.

The new Apple Arcade will also contribute to that services business, alongside Apple Music, iCloud and other products. Earlier this year the company stopped telling investors how many iPhones it sells each quarter. Apple started disclosing the gross margin of its growing services business.

This is breaking news. Please check back for updates.

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